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When financial aid offices read your email, theyre looking for a few things that make first page google ranking them decide whether to post your scholarship: Is the scholarship information easy to find and complete? Do you seem legitimate and trustworthy? (Sadly, many companies post scholarships for backlink purposes without the intent of ever paying them out. I heard this from several financial aid folks over the years as a reason for why they changed their policy and stopped posting outside scholarships.) Your job is to make your email as short and as clear as possible while presenting all the required information they need to post your scholarship. Heres a sample template you can use: Dear [School] Financial Aid (or refer to the person by name), We are excited to announce our companys annual [$$ AMOUNT] scholarship, which is available to college students of all majors who [BASIC DESCRIPTION OF SCHOLARSHIP, such as answer the essay question, submit a video, etc] For your convenience, here is the link to the application page on our website: [URL TO SCHOLARSHIP LANDING PAGE] Would you please share this with your students? Eligibility and application details are included below. Applicants must be currently enrolled at an accredited 2-year college or 4-year university during the 20XX-20XX academic year. Students of all majors are encouraged to apply. One student will be selected to receive [$$ AMOUNT] in scholarship funds based on [BRIEFLY DESCRIBE SELECTION PROCESS HERE, such as their winning essay responses/video submission/etc] Scholarship funds must be used to pay for qualified expenses, including tuition, books and on-campus room and board for the 20XX-20XX academic year. To enter, applicants are encouraged to send their submission to [company email or submission form], along with their name, college/university, expected year of graduation, and intended major.
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